About Us
The Liberty Oil brand has been operating in Australia since 1995. Since then, we have solidified our presence in the Australian market as the original fuel discounter. At Liberty Convenience, we strive to deliver a service station experience above all else. With over 90 service stations in Victoria, New South Wales, Western Australia, South Australia, Queensland, and Northern Territory, our team delivers a convenience store experience without compromise, establish on fresh, quality food, great, freshly ground coffee, excellent customer service and clean amenities for all travellers.
Where did we start?
Liberty was originally established as a fully privately owned enterprise by its founding partners. Their entry into the petroleum industry began in 1971 with the creation of Solo, which pioneered discount fuel in Victoria in 1975 and subsequently in New South Wales in 1977 through collaboration with major union interests. Solo was divested to Ampol in 1989, at which time it had become the largest independent fuel retailer and wholesaler in Australia.
In 1995, Liberty Oil was founded and has since continued to grow and expand its operations. Today, the company serves customers nationwide with premium quality fuels and competitive pricing across more than 90 locations.
Where are we now?
In 2019 Viva Energy acquired Liberty Oil but as a part of the proposed transaction, a new joint venture was established to operate the existing Liberty retail network (Liberty Oil Convenience) and continue to develop the company controlled network of retail service stations that brings contemporary retail fuel and convenience offer to regional and metropolitan markets.
Viva Energy completed its takeover of the remaining 50% stake in Liberty Oil Convenience on 31 March 2025 and now sets its sights on growing the business further, continuing its ethos of providing quality and afforable fuels and convenience offers to its customers Australia wide.
Learn a little more about the Liberty Loyalty Cards.
The Liberty loyalty program allows you to choose from a range set of unique cards tailored to your needs, learn more about our loyalty program by clicking the button below
